The presentation illustrates some of the dynamics that characterise the digital economy and the transition from an Economy of Corporations to an Economy of People and Things. In this scenario, traditional competitive postures are often detrimental for public and private organisations and collaborative efforts seem to yield better results for the end-users. Through the affordances of the digital technologies, the most successful companies exploit network effects to produce increased value for their customers and revenue resilience for themselves. What can universities do in this space? How can they avoid fighting in a red ocean in which the winner is simply the most successful in attracting students? Can IT departments join forces in a blue ocean of opportunities to deliver more innovative services?
Dr Ivano Bongiovanni
Post Doctoral Research Fellow